I posted the media release yesterday announcing that Kalgoorlie had won poll position for Western Australia on the new Australian “Here and Now” version of the Monopoly board.
It was pretty exciting news for the Goldfields, as witnessed by the front page of today’s Kalgoorlie Miner (pictured above). Until now though, I haven’t commented on the success.
Firstly, the whole concept is a marvellous marketing promotion for the Monopoly people, and good on them. They will sell a lot of boards in the regional towns that were selected, and I doubt they will lose sales from capital cities.
I was trying to find a link to the nomination process, but couldn’t. My memory suggests that towns/regions for voting were submitted by the various State Governments or authorities.
Voting, I believe, was limited to one hit per day from each PC. Given the results, it is obvious that people in South Australia and places like Kalgoorlie voted more than once, but their votes were restricted to one from each PC per day.
Regional communities fared well because they have a greater sense of community spirit; I have no doubt of that.
I’m curious about the nominations for Victorian voting. Ray Dixon might comment, but Yarra Valley was a strange selection. Bright would have been a worthy voting option, also Bendigo, Gippsland Lakes and Mildura.
