Michael Gorey

Political commentator Paul Kelly was scathing in his attack on Telstra’s new management this morning.

Kelly said on ABC Television the Telstra assault on government regulation is alienating all parties, driving down the share price, and has no hope of success.

I have to agree with him. I’ll go further and say it’s damaging the public goodwill that Telstra has worked hard to cultivate in recent years. I did some PR work for Telstra a while back, and they were committed then to improving their image in regional Australia.

The new American executives may be on sound economic ground, but their external communication skills and political acumen appears dodgy.

In years to come this will make an interesting case study in corporate communications.

These articles might be of interest:

• It’s hard to love Telstra
• Telstra’s future
• Telstra marketing harassment