I take an interest in marketing and the odd behavior of some big companies never ceases to amaze me. The banks are a good example of what not to do.
I used to bank with Westpac. They were the Bank of New South Wales. The transition to Westpac went reasonably well, albeit unnecessarily in my view.
They bought the Bank of Melbourne and in a strange twist of logic the management decided all their Victorian customers would fall under that brand. It was confusing and they changed it back a few years later. What a waste of money on stationery, signage, advertising, etc.
The National Bank has just decided to rebadge itself as NAB.
According to its web site: “We’re still the National Australia Bank. But we’re also calling ourselves NAB; after all that’s what you’ve always called us. Our new logo reflects this and the new energy you’ll start to feel at NAB.”
Sometimes I think marketing departments come up with these strange notions simply to justify their existence. I’ve never called the National Bank NAB and never will.
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Twitter: delmerw
says:
Without any additional work on my part I went from: 1st National Bank of West Carrolton to Star Bank, to FirStar, to US Bank.
The above took 15 years or so to accomplish.
Another bank I use was BankOne a short while back and is now Chase. I just got my new card in the mail.
NAB is a good name for a bank, as in “nab” it off you. They’re good at that, i.e. charging fees just for minding your money.