In another example of crazy political correctness, the Defence Department has been forced to scrap a clever recruitment campaign because of some feminist complaints.
The cartoon-style ads feature a buxom “Diggeress” in various occupational poses including a Dental Corps nurse fairly bursting out of her medical uniform.
In other ads, our heroine is cooking, sitting behind a desk, climbing a tree and looking seductive in tight-fitting khaki. There’s even a wench with a wrench.
Apparently trade applicant enquiries went up from 35 to 450 in the first week of the campaign.
So what’s the problem? The defence forces need to appeal to a wider range of people than just unemployed young males who like guns and sex sells.
However: Defence spokesman Brigadier Andrew Nikolic said the military received complaints about the cartoons and recognised that “sections of the community found some of the material inappropriate”. Humbug.
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Will these feminists who complained now be joining up? (to take the place of those applicants who will no longer be joining owing to the ads being pulled)
“…the Defence Department has been forced to scrap a clever recruitment campaign because of some feminist complaints.”
False
Did these feminists storm the upper echelon offices of the military in Canberra and hold guns to those sitting around holding their gold-braided caps, and say “You scrap those goddam ads or we will scrap you guys”?
No
The Defence Department scrapped the ads because they were ordered to do so by either the Defence Minister Brendon Nelson, or by Prime Minister John Howard himself.
I rather fancy "the wench with a wrench" (great phrase). Do you have a phone number?