Brief comment on underwear stunt

Posted on September 18, 2008 at 8:58pm | 0 comments

There is a bar in Melbourne that’s been offering free alcohol to women who remove their underwear.

I saw a media release today from the Australian Hotels Association (AHA) condemning the stunt.

The AHA spokesman said the venue “is not a traditional pub and is a product of liberal liquor licensing laws in Victoria. Also, it is not a member of the AHA.”

He went on to say:

We are continuing to work hard to ensure that all licensed venues promote responsible consumption of alcohol and we believe this promotion is inconsistent with this objective. Quite apart from that, I am surprised that a mainstream entertainment venue would consider that this type of sexist promotion could be seen as acceptable given normal community standards.

Laudable sentiments coming from an organisation that effectively supports unlimited poker machines in South Australian pubs.

I wonder if they would have spoken out against the underwear stunt if the bar had belonged to the AHA?

Tags: marketing, society

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