This picture shows me holding the Sunday Herald Sun in front of a webcam to see a video trailer of “Night at the Museum 2″ spring to life on the page.
To share this experience you will need a Windows or Macintosh computer, a webcam, some additional software and a News Ltd newspaper.
I’ve written some comments here from a newspaper man’s perspective.
I doubt the technology can be usefully employed in a popular fashion beyond the curiosity of early adopters.
However, as someone who encourages innovation I don’t wish to sound negative.
It just seems a clumsy way to integrate a newspaper with digital media, as the picture shows.
I’m interested to know what others think, especially if they’ve tried it.
