Tag Archives: marketing
Easy voting card
I received a letter from the Electoral Commission of South Australia on Friday, reminding me that voting on March 20 is compulsory and letting me know where to vote. According to the commission’s website, the letter is meant to be … Continue reading
Greyhound Hunnies
No disrespect to these babes, but why would they want to associate their bodies with greyhound racing? I’ve got nothing against the dish lickers. It’s a legitimate industry; it keeps people employed, dogs fit and trainers busy. It needs to … Continue reading
New Victoria Bitter ad
I rather like the new advertisement for Victoria Bitter, which I saw on Thursday night for the first time on SBS during The Ashes coverage. It’s very funny in an understated, ironic kind of way. The marketing pitch for The … Continue reading
Hungry Jack’s quad stack burger
We ran a story on the front page today about the success of Hungry Jack’s quad stack burger. This was a limited-time promotion where people could buy super-size burgers made to order. The standard quad stack comprised four beef patties, … Continue reading
Story selection vindicated
Publishing a newspaper isn’t rocket science; it’s common sense really. The influence of an editor is most noticeable in story selection and the emphasis given to particular stories. While changes to the style and direction of a newspaper might affect … Continue reading
Brief comment on underwear stunt
There is a bar in Melbourne that’s been offering free alcohol to women who remove their underwear. I saw a media release today from the Australian Hotels Association (AHA) condemning the stunt. The AHA spokesman said the venue “is not … Continue reading
The tiny town of Turriff
I drove through the tiny town of Turriff on my way to and from Mildura. It’s in the Mallee between Hopetoun and Ouyen. That’s a desolate drive. Like other wheat growing areas of Australia, farms have got bigger, families smaller, … Continue reading
