February 13, 2012

Hungry Jack’s quad stack burger

Hungry Jack's quad stack burger

We ran a story on the front page today about the success of Hungry Jack’s quad stack burger. This was a limited-time promotion where people could buy super-size burgers made to order. The standard quad stack comprised four beef patties, four slices of cheese and bacon in a standard hamburger bun with no salad. It [...]

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Story selection vindicated

Publishing a newspaper isn’t rocket science; it’s common sense really. The influence of an editor is most noticeable in story selection and the emphasis given to particular stories. While changes to the style and direction of a newspaper might affect sales in the longer term, casual buyers are won by word of mouth and a [...]

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Brief comment on underwear stunt

There is a bar in Melbourne that’s been offering free alcohol to women who remove their underwear. I saw a media release today from the Australian Hotels Association (AHA) condemning the stunt. The AHA spokesman said the venue “is not a traditional pub and is a product of liberal liquor licensing laws in Victoria. Also, [...]

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Mobile phone plans

My mobile phone plan with Telstra expires soon, or so I’ve been told four times in the past week. In addition to answering four calls from salespeople I’ve missed about six calls to my phone from the same Melbourne number. When the first bloke rang, I told him to email the information. “No worries,” he [...]

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Kalgoorlie makes Monopoly board

Kalgoorlie makes Monopoly board

I posted the media release yesterday announcing that Kalgoorlie had won poll position for Western Australia on the new Australian “Here and Now” version of the Monopoly board. It was pretty exciting news for the Goldfields, as witnessed by the front page of today’s Kalgoorlie Miner (pictured above). Until now though, I haven’t commented on [...]

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