May 22, 2012

Swine flu rumor management

Swine flu

I’ve lived in country communities long enough to know that rumors spread like wildfire. Some rumors are true, many are false. The media will ignore many, and some are too big to ignore. Governments, organisations, businesses and individuals have three options when dealing with rumors: Confirm, deny or ignore. Some should be ignored because they [...]

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Councils oppose corruption

LGA logo

This takes the prize for the worst media release I’ve seen for a long time. The headline is unbelievably: “Councils oppose corruption”. Wow! Do they really? It’s from the Local Government Association of South Australia. It would be more newsworthy, of course, if they supported corruption. The introduction is nonsenical: SA’s Local Government Association has [...]

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Newspaper novels: The truth will make you fret

There aren’t many novels about newspapers. Stories involving print journalists are far fewer than those about lawyers, soldiers and police for example. That’s a little surprising when you consider that journalists are writers. But when you think about it, we are craftsmen while novelists are artists. We ply a trade while they follow their creative [...]

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Letters to the editor

I had an interesting email from a communications consultant wanting feedback on letters to the editor. He wrote: I’m currently engaged on research into the effectiveness of “letters to the editor” published in national and local newspapers in Australia. I am particularly interested in the readership of letters to the editor, the extent to which [...]

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Media management: be open

PR foot in mouth

I have been working in the media industry for 20 years. I had 13 years as a reporter, editor and manager, then a five-year interlude in public relations before returning to newspapers early last year as editor of the Kalgoorlie Miner. We all learn through living and working. There is no substitute for life experience. [...]

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