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Myrtleford murder mystery

It sounds like the remains of missing Myrtleford toddler Daniel Thomas may have been found today after human bones were discovered under a house in the North East Victorian town.
Daniel went missing in October 2003.
The house is the one Daniel’s mother Donna Thomas and babysitter Mandy Martin rented together when Daniel was reported missing. Ms [...]

[ More ] March 18th, 2008 | 1 Comment 1 views

Fitzroy and the Queen

I mentioned in the previous post the Queen attended a match between Fitzroy and Richmond in 1970. The Lions defeated the reigning premiers in that game.

[ More ] December 2nd, 2007 | No Comments 0 views

Rapleaf reputation lookup

I came across Rapleaf tonight. It’s an online reputation lookup service. Rapleaf’s goal is “to make it more profitable to be ethical”.
The rationale: “Building a positive reputation is necessary in making the world a better place. Prove your trustworthiness wherever you go and feel confident in the identities of the people you deal with [...]

[ More ] November 25th, 2007 | No Comments 2 views

Newspaper novels: The truth will make you fret

There aren’t many novels about newspapers. Stories involving print journalists are far fewer than those about lawyers, soldiers and police for example.
That’s a little surprising when you consider that journalists are writers. But when you think about it, we are craftsmen while novelists are artists. We ply a trade while they follow their creative spirits. [...]

[ More ] October 29th, 2007 | 1 Comment 3 views

Letters to the editor

I had an interesting email from a communications consultant wanting feedback on letters to the editor. He wrote:
I’m currently engaged on research into the effectiveness of “letters to the editor” published in national and local newspapers in Australia. I am particularly interested in the readership of letters to the editor, the extent to which letters [...]

[ More ] August 20th, 2007 | 1 Comment 2 views

If I ruled a country …

This is one of those five-question blog prompts. I first saw it on Synaptoman. The starting assumption is that you are the absolute ruler of a prosperous, stable country without any immediate threats, no poverty or unemployment.
That means I can answer this question safe in the knowledge I don’t need to interfere with the economy [...]

[ More ] July 23rd, 2007 | No Comments 1 views

Media management: be open

I have been working in the media industry for 20 years. I had 13 years as a reporter, editor and manager, then a five-year interlude in public relations before returning to newspapers early last year as editor of the Kalgoorlie Miner.
We all learn through living and working. There is no substitute for life experience. I [...]

[ More ] July 23rd, 2007 | No Comments 3 views

Bad politics and bad PR

In an extraordinary admission, the Howard Government today conceded it “got it wrong” when Work Choices laws were introduced without proper protection for those losing benefits.
This is cynical, desperate behavior, bad politics and bad public relations. In my view it’s also a lie that the government didn’t know that was a possible consequence.
“We got [...]

[ More ] May 23rd, 2007 | No Comments 3 views

Marketing days: Novel or passe?

Days are sometimes tagged for marketing purposes. You know what I mean: Walk to School Day, World Kidney Day, Red Balloon Day, White Ribbon Day, etc.
Sometimes the day takes off and becomes an extravaganza like Mother’s Day and Valentine’s Day. Sometimes they get big for a few years and then fade away, like Red Nose [...]

[ More ] April 20th, 2007 | No Comments 1 views

PR political correctness

Friday, May 4 is Walk Safely to School Day : a noble cause that’s worth supporting, to be sure. Indeed, it is “a Community Event seeking to promote Road Safety, Health, Public Transport and the Environment” (their inappropriate capitals, not mine).
Like many newspapers across Australia, the Kalgoorlie Miner is pleased to help promote this [...]

[ More ] April 4th, 2007 | No Comments 2 views

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