It annoys me when companies and organisations provide media releases on their websites as PDF files. The files are often too large and slow to open; many have copying disabled; it opens a new browser window and sometimes crashes Firefox. As someone experienced with both media releases and website content management, I can’t understand why [...]
Being honest, rather than positive
A local businessman told me today the paper is too negative. “You have a responsibility to be positive about the town,” he said. I respect the man and he expressed a commonly held view, so I don’t deride it. As an editor, it has always been my philosophy to choose a good positive story over [...]
Letters to the editor
I had an interesting email from a communications consultant wanting feedback on letters to the editor. He wrote: I’m currently engaged on research into the effectiveness of “letters to the editor” published in national and local newspapers in Australia. I am particularly interested in the readership of letters to the editor, the extent to which [...]
Media management: be open
I have been working in the media industry for 20 years. I had 13 years as a reporter, editor and manager, then a five-year interlude in public relations before returning to newspapers early last year as editor of the Kalgoorlie Miner. We all learn through living and working. There is no substitute for life experience. [...]
Marketing days: Novel or passe?
Days are sometimes tagged for marketing purposes. You know what I mean: Walk to School Day, World Kidney Day, Red Balloon Day, White Ribbon Day, etc. Sometimes the day takes off and becomes an extravaganza like Mother’s Day and Valentine’s Day. Sometimes they get big for a few years and then fade away, like Red [...]
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