Australian minds turn to cricket on Christmas Day. The Boxing Day Test is a highlight on the national sporting calendar, along with the Melbourne Cup and the AFL/NRL grand finals.
Browsing YouTube tonight I came across the original video of C’mon Aussie C’mon from the 1970s.
Cricket in that era went from an amateur sport to professional. The split damaged Australian cricket in the short term, but the game was better for it in the long run.
However, Test cricket was better marketed in the 1970s than it is today. A new campaign is needed to promote the traditional game.
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