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I posted to ozcomments.com
The outrage over the Air New Zealand cougar commercials is a marketer’s dream. Unlike the KFC cricket racism slur, the publicity is all positive. The risque Air New Zealand campaign, shows a so-called cougar “starving itself on sparse vegetation during the day then hunting large slabs of meat at night”…
January 24 2010, 3:13am | Comments »
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I posted to gorey.com.au
I was invited earlier this month to join the Gifted Web Writers program. An unsolicited email on November 13 said my site had been discovered during a search “for high quality blogs and gifted web writers”. The writer referred to a specific post. “Michael, you definitely have a unique and…
November 17 2009, 9:11pm | Comments »
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I posted to theborderwatch.blogspot.com
It was pleasing to see Premier Mike Rann announce new rules this week for the management of government advertising.Politicians will be excluded from appearing in advertisements and the Auditor General will conduct an annual review of all campaign activity.The policy should be extended further, however, to limit the amount that…
August 13 2009, 9:43am | Comments »
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I posted to gorey.com.au
I rather like the new advertisement for Victoria Bitter, which I saw on Thursday night for the first time on SBS during The Ashes coverage. It’s very funny in an understated, ironic kind of... [[ This is a content summary only. Visit my website for full links, other content, and…
July 10 2009, 5:43pm | Comments »
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I posted to gorey.com.au
I’m currently experimenting with AdBrite to deliver advertising on this site. I’m not so precious to believe a blogger shouldn’t be able to reap some revenue from the content they have published, in my case over a period of nearly six years. In addition to text and banner ads, AdBrite…
June 2 2009, 3:33am | Comments »
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I posted to ozcomments.com
There is some flawed logic in media reports of the Deakin University study that skin cancer rates will increase if the government doesn’t maintain funding for “sun smart” campaigns. According to The Age: “Compiled by Deakin University on behalf of the Cancer Council, the report found that after the first…
February 21 2009, 11:48pm | Comments »
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I posted to oznewspapers.com
This probably sounds like heresy to advertising managers, but in my past life as a communications consultant I was happy to advise clients to advertise on the left-hand page. From my Rural Press layout training (when training was compulsory under Paul Keating) I learnt from a publishing guru that right-hand…
November 2 2008, 1:07am | Comments »
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I posted to oznewspapers.com
Australia has almost certainly plunged into recession, or is at least teetering over the brink. It will be interesting to see how newspaper managers cope with declining revenues. Many companies see advertising as discretionary expenditure and make it one of the first items they cut when times are tough. We’re…
October 10 2008, 1:45am | Comments »
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