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I posted to gorey.com.au
I received a letter from the Electoral Commission of South Australia on Friday, reminding me that voting on March 20 is compulsory and letting me know where to vote. According to the commission’s website, the letter is meant to be sent from Monday, March 15 to all electors. A total…
March 13 2010, 11:13pm | Comments »
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I posted to ozcomments.com
The outrage over the Air New Zealand cougar commercials is a marketer’s dream. Unlike the KFC cricket racism slur, the publicity is all positive. The risque Air New Zealand campaign, shows a so-called cougar “starving itself on sparse vegetation during the day then hunting large slabs of meat at night”…
January 24 2010, 3:13am | Comments »
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I posted to gorey.com.au
No disrespect to these babes, but why would they want to associate their bodies with greyhound racing? I’ve got nothing against the dish lickers. It’s a legitimate industry; it keeps people employed, dogs fit and trainers busy. It needs to be marketed, but bikini girls? According to the press release,…
October 8 2009, 4:11am | Comments »
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I posted to theborderwatch.blogspot.com
Trade Minister Simon Crean yesterday announced the Federal Government will spend $20m over the next four years to deliver a new international brand for Australia.Mr Crean said "Building Brand Australia" will aim to capture the energy and vibrancy of contemporary Australia and present it to the world.In the next two…
August 26 2009, 12:19pm | Comments »
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I posted to gorey.com.au
I rather like the new advertisement for Victoria Bitter, which I saw on Thursday night for the first time on SBS during The Ashes coverage. It’s very funny in an understated, ironic kind of... [[ This is a content summary only. Visit my website for full links, other content, and…
July 10 2009, 5:43pm | Comments »
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I posted to oznewspapers.com
I question the veracity of newspaper sales when the papers are given away inclusive of another sale. I encountered this example at the Melbourne Zoo on Wednesday. Copies of the Herald Sun were available inside the entrance free with the price of admission. The tiny disclaimer read: “Available while stocks…
April 9 2009, 9:22pm | Comments »
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I posted to oznewspapers.com
I’m opposed to discounting a newspaper’s cover price unless it’s part of a long-term sales strategy, eg a 6-12 month subscription. I was surprised to read on the Australian Newsagency Blog the Gold Coast Bulletin is offering its Monday to Friday editions for half price in February. The buyer needs…
January 31 2009, 4:26pm | Comments »
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I posted to oznewspapers.com
The Newspaper Works website has been revamped. It’s a much better effort than the previous incarnation. In fact, the previous site should never have been launched given its lack of content. This collaborative effort of the nation’s major publishers is gaining momentum and will hopefully serve the purpose of convincing…
November 2 2008, 1:55am | Comments »
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