May 27, 2012

The world’s most expensive quiche

Myrtleford is trying hard to transform itself into a tourist town. I commend those operators who have shown initiative over the past few years since the tobacco industry was shut down.

pumpkin quiche

Pumpkin quiche (illustration only, not the product).

Myrtleford is strategically located to promote itself as a gourmet food region with unique cool-climate wines.

The geography and environment work in the town’s favor.

The service ethic needs to improve though. Some places are great. At others, the counter staff perceive customers as a nuisance.

And watch out for the prices.

Plump Harvest Produce on the Great Alpine Road must sell one of the most expensive quiches in the world.

We were tempted there by the sourdough bread, which is lovely, but rather expensive at $6 a loaf. That’s okay, it’s a specialist bread, tastes great and the price is clearly marked.

However, imagine my shock when I added a slice of takeaway quiche (no extras) to the purchase and had to fork out $13.

That’s $7 for a slice of quiche. Not a whole quiche, just a slice.

Admittedly it was “gourmet” … spinach, pine nut and something else. It tasted good, but it was just a slice.

The price wasn’t marked in the window. I wouldn’t have bought it if the price had been marked, but didn’t like to send it back once I had asked for it.

Simple. We just won’t return there.

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