Toilet paper on Twitter and Facebook

Thanks to Reinhardt at Mollers Down Under, I learnt that a toilet paper company has embraced Twitter to promote its brand.

Envirosoft, or Encore Tissue, has a Twitter handle @SafeTissue.

The bio proclaims: “Australia’s only Toilet Paper endorsed by Planet Ark. Made from 100% Recycled Waste Paper. A Better Choice for Our Planet!”

I’m vaguely aware, of course, that companies and organisations have Twitter and Facebook accounts. Although I’m no expert in social media, I would have thought these accounts should inform and engage readers.

@SafeTissue teases with snippets of information, but fails to deliver with any consistency. For instance, I was intrigued to learn: “December has been a huge month for SAFE; so much so that we ran out of our Double Length 6pk for a short period (ranged in IGA & other independent supermarkets). Stock is being shipped now and will be avaliable again soon”.

That’s a relief, especially if you’re holding out for the truck to arrive.

That was the most recent tweet (and Facebook update) on January 8.

I’d really like to know why toilet paper stocks were flying off the shelves. Is there a link between Christmas festivities and demand? Do extra indulgences have a downside, or an upside in the case of toilet paper manufacturers?

The previous tweet and Facebook update was on November 20: “Best wishes to the Sea Sheppard (sic) crews on the “Bob Barker” and “Steve Irwin” as they prepare to head back to sea. There (sic) a hardy crew and lifes (sic) tough out in (sic) the ocean, but Safe Toilet tissue is bringing a little softness to thier (sic) day.”


I can only assume that @SafeTissue sponsors Sea Shepherd, but again this was an isolated, tantalising post with no supporting information.

I’m sure the crew appreciates the comfort, but how did Safe Toilet come to be a sponsor? Are they flush with funds?

A flurry of tweets in October revealed special prices, National Recycling Week and the fact “SAFE Toilet Tissue is 100 percent Australian owned and made”. That’s important to stress when your competitors are plundering Sumatran rainforests and killing tigers (my words, not theirs).

I started writing this post with no idea of where I was heading. It just seemed an interesting prompt.

Now I’m feeling a little deflated and less likely than I was earlier today to purchase Safe toilet tissue.

Apart from the Twitter account being random and erratic, the spelling is atrocious!

There may not be a manual yet on how companies should promote themselves in social media, but I’m sure there’s a common-sense rule to spell correctly.

While the marketing department at Envirosoft hasn’t quite pulled this one off, they might be onto something if they can get their shit together.