Misleading packaging

There must be a reason why food processors choose packaging that’s much bigger than required to hold the product and I’m sure it’s nothing to do with informing consumers. 

There was outrage last year when Pringles shrunk the size of its chip containers while increasing the price.

More recently, Arnott’s reduced the size of some biscuit varieties, with shoppers now getting less bite for their buck when purchasing Tiny Teddy and Shapes snack packs.

A spokesman for Arnott’s said told media the change was due to energy costs, and it was a necessary move for the business to make.

“As with all businesses, from time to time it is necessary for us to review the prices of our products,” the statement read.

“Recent increases in energy costs mean costs across our Australian bakeries are higher.”

Arnott’s said the company chose to reduce the size rather than charge retailers extra to stock the products.

Misleading packaging
This 200g container is less than half full when sold.
So it’s a commercial ploy to maintain or increase revenue while delivering less.

That theory doesn’t make sense with food powders though, which most people buy infrequently and are less price sensitive about.

Vegetables don’t feature prominently in my regular diet, which I know is bad for me. Rather than munch on carrots or eat fresh greens (which I know is the healthy way), I take organic greens in powder form with water almost every day.

I generally buy Super Greens from Nature’s Way at supermarkets. Ingredients include spirulina, wheatgrass, broccoli, kale, blueberry and other healthy stuff in dried powder form. I add two teaspoons to water with a soluble magnesium tablet to make it fizzy and taste good.

I gave Nature’s Way a plug because the photo shows a competitive product from Vital, which I bought at a pharmacy, but it comprises basically the same goodies.

What’s also similar is the packages contain less than 50 per cent powder. The example pictured has just been opened and you can see it’s less that half full. They cost around $20, so why not shrink the plastic containers to save some manufacturing cost?

I suspect it’s a psychological ploy to make the consumer think they’re getting value for money compared with the foil packs. Consumer authorities should take a look.

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